Wednesday, June 18, 2008

Heinz Deli Mayo is Perfect for all Kinds of Homes

Towleroad: Heinz has just premiered an ad in the UK for its Deli Mayo which features a New York deli chef in the kitchen preparing lunch for the kids and the other parent as they head off to school and work.
Heinz's new ad agency AMV BBDO told The Guardian "that the concept behind the campaign is that the product tastes so good 'It's as if you have your own New York deli man in your kitchen'".
And the households that some of those kitchens are in just happen to be gay. Watch how quickly the ad's concept is twisted from one kind of messaging into another.
LSB: Can you even imagine the protests that would ensue in the U.S. if an ad like this appeared on a channel other than LOGO or here!? Too funny.

1 comment:

The Amateur Curmudgeon said...

I love it! Happen to be straight and rarely use mayo, but next time I'm in the store, if this stuff is available in the states, I'll buy some just to thank Heinz for having the b*lls! The final message is very valuable too, that being, that LGBT people are our friends, neighbors, spouses, and family.

-amatcurm dot blogspot dot com